RER unveils Westminster office-to-resi scheme

Prime Resi
27 April 2018
RER unveils Westminster office-to-resi scheme
A third of units at the firm’s 33 Greycoat Street project have been sold off-plan

Specialist developer RER London has pulled the covers off its new boutique scheme near all the sights in Westminster.

Tim Farrow and Martin Simms’ St James’s-based firm has turned the five-storey former office building on Greycoat Street into 23 new apartments behind a red-brick facade, and reported a strong take-up from buyers so far – we’re told a third of the flats have been snapped up off-plan, with Savills on marketing duties.

Part of the appeal is good old-fashioned bang for buck, says the firm, with psf prices topping out at around half the average sold figure recorded across Knightsbridge and Mayfair last year (£3,850 psf, according Beauchamp Estates).

There’s two penthouses up top (priced from £3.16m) measuring nearly 3,000 square feet apiece, with 1,000 square foot private roof terraces and views across London. Incoming residents will be also furnished with a concierge service, security systems and a 20-year transferable car club membership. Completion is due in the next couple of months.

Two show flats (a three-bed and a one-bed) have been dressed for viewing in the meantime – here’s how the larger one turned out…


Tim Farrow, Managing Director, RER London: “Buyers interested in a stylish boutique apartment surrounded by history yet immersed in the exciting energy of one of London’s newest creative hubs can now take a look at the show apartments now open at 33 Greycoat Street.

“This select address is the ideal central London base in the perfect location while all the apartments at 33 Greycoat Street offer a stylish respite from the frenetic hurly burly of the city outside.”

Farrow, who previously held senior roles at Ballymore, Berkeley, St. James and Fairclough Homes, teamed up with Simms (ex-St. James, Charles Church South East and Fairclough) in 2009. Schemes across Mayfair, Westminster, Lambeth and the Docklands have followed, and pipeline development projects are forecast to be worth in the region of £1.5 billion.

Enquiries: T. +44 203 632 1549 or Savills on T: +44 203 430 6860 W.